The 11th edition of the Brazilian exhibition, held last March in Sao Paulo, Brazil, was for Parlux and for its local distributor, CEMEL Ltda. the opportunity to propose for the first time an interesting promotional initiative called “To your advantage and for the benefit of the environment."
An invitation to all visitors to the stand Parlux to deliver an old hairdryer to be "scrapped" and replaced with a new Parlux, better if from the series Parlux Eco-friendly , for which a discount voucher of 50 Real was given.
For each hair dryer actually scrapped and destroyed, a certificate was then issued attesting to the actual destruction of the old accessory. On this occasion, the Brazilian stylists visiting Hair Brasil were also able to take advantage of a free cleaning service for their hair dryers and the possible change of carbon brushes.
These operations, promoted with the aim of renewing the South American country's hair dryer fleet with new, more modern and environmentally friendly devices, have been welcomed with enthusiasm especially by those professionals who are particularly sensitive to ecological issues; just as it has begun to do Parlux for some time.
