Parlux ALYON® was the most used on the platform and during the courses scheduled during the event
The most important and attended Canadian fair for the hair & beauty industry, organized annually by ABA (Allied Beauty Association – which brings together all categories of professionals and operators in the beauty world and has been operating in Canada for 85 years) took place at the Metro Convention Centre in Toronto on April 14-15.
With approximately 400 stands, 150 exhibitors, training courses, thematic conferences, hairdressing, nail care and men's hair fashion competitions, “Reveal in Beauty” is the event that beauty industry insiders cannot miss to update themselves and discover all the news to improve their respective professions on a daily basis.
Parlux professional hair dryers have been satisfying the needs of Canadian customers for many years, especially the most recent model, Parlux ALYON ® , which on this occasion was well represented at the stand of NP Group, distributor for Ontario in Canada. There were many examples of this hairdryer in its different colored versions available to visitors.
By trying it out directly, they were able to “touch with their hands” the power, lightness and manageability of this hairdryer thanks to an innovative K-ADVANCE PLUS ® motor with an ideal power of 2,250 watts which extends its duration up to 3,000 hours, a new variable geometry resistance and new exclusive devices such as the HFS (Hair Free System – patent pending) “hair-catching” system which retains the hair, keeping the appliance cleaner and more efficient, as well as the built-in negative ion emitter – now essential for obtaining soft, shiny hair with extremely quick drying.
Thanks to the specific technical features that characterise these hair dryers, the Parlux ALYON ® They were the most used devices by stylists during the hair fashion shows scheduled during this two-day Canadian event.
