PARLUX at Brazil and Columbia trade fairs
Parlux had two very important international appointments in August and September. The Italian company, in fact, successfully attended the Beauty & Health 2011 held in Bogotá and the 7th edition of the Beauty Fair in Sao Paolo, one of the biggest hair and beauty trade fairs after Cosmoprof Bologna and Shanghai. Parlux caught the attention of many professionals in the field presenting their modern hairdryers especially those of the new series “Eco-friendly”, Parlux 3800 and 3800 The Flower of Parlux; but the thing which aroused much interest was the presentation of the Melody Silencer, an extraordinary accessory created and produced by Parlux which is now essential for every salon because it considerably reduces the noise of the dryer. It can be used on any Parlux hairdryer model and obviously helps protect the hearing of both hairstylists and customers obtaining at the same time less noise in the hair salon. The Latin-American hairdressers, who have bought and used Parlux hairdryers for years, may now benefit from this incredible, new accessory created especially to help them in their everyday job.