The futuristic PARLUX dryer results to be the preferred one of the West Coast hairdressers
The beauty trade exhibition organized last January by PBA (US Professional Beauty Association) at the local Convention Center in Long Beach, California, is one of the most important events of the West Coast and its many exhibitors, include the most prestigious brands in the aesthetics, cosmetics and professional hair industries.
It is visited by many people and professionals in the beauty field and it is a very important, not-to-miss, professional appointment thanks to the many seminars, fashion and live shows schedule planned in the many different areas of the beauty and hair world.
PARLUX, the well-known Italian brand, synonymous of quality professional hairdryers, presented on this occasion their latest, futuristic professional hair dryer, the Parlux ADVANCE ® model. An extremely light and powerful tool, which presents an ergonomic and modern design and is long lasting; it is produced with Eco- Friendly materials and exclusive studied devices which assure perfect and very quick drying resulting in soft and shiny hair as well as less noise when in use.
At the PARLUX booth organized by Turbo Power Inc., Parlux distributor for the U.S.A, it was possible to try and test the new Parlux ADVANCE ® model in its most recent colourful versions and to attend some of the famous hair fashion collection presentations, created by the help of the futuristic “Made in Italy” hairdryer Parlux ADVANCE®