Expocosmetica

The new Parlux 385 PowerLight hairdryer presented at Expocosmetica 2013, Portugal

At the Expocosmetica fair, recently held in Porto, Portugal, a grand presentation for the brand new home hairdryer Parlux .

The stand of the local distributor Ricki Parodi attracted the attention of numerous operators in the sector, Portuguese and not only, who, intrigued by the large presentation panels of the new Parlux 385 PowerLight ® illustrating its main features (power and lightness) as well as live demonstrations of its use, applied to the most current hair fashion trends by the Italian stylist Fulvio Furcas, stopped at this exhibition space to discover its potential firsthand. Mainly, an innovative K-Lamination engine that ensures greater power and durability associated with unparalleled lightness.
This hairdryer made with Eco-Friendly technology, includes a Ceramic & Ionic device and like all other models Parlux was designed with the real work needs of hairdressers in mind (ideal size, excellent balance, power and lightness).
Also particularly appreciated by the Portuguese public are its very bright colours (eight - six “classics” among which the “eco-friendly green” stands out and two brand new ones, such as fuchsia and orange).