The Parlux (the Italian leading company in the hairstyling professional tools) attendance to the recent Cosmoprof CBE ASEAN in Bangkok has been more than satisfying.
The 5th edition of the exhibition, was organized at the Queen Sirikit National Convention Center of the Thai capital town and has been held on 24th- 26th June. It put together many beauty industries exponents in six different halls: were about 700 exhibitors coming from Thailand and other several countries – included India, Usa and Europe – all representing prestigious international brands in the cosmetics, skin care, hair care nail and professional accessories looking for new market and business opportunities.
Parlux made a fine show at the ITALIA Pavilion, 2026 Country of Honour – and showed the best of their production. First of all, the latest, most modern hair dryers in their range: Parlux Elysium, Parlux Ethos, Parlux Digitalyon e Parlux Alyon and the unmissable 2026 novelty products: the Setra and Evolis irons.
All these models can boast an advanced digital technology concept, ergonomic design, balance, easy-to-use possibilities, presenting digital motors – for the hair dryers – and accelerometers - for the accessories, and not only!
Professionals of the ASEAN countries seem to have mostly appreciated the quality, the design, the technical features, the real “Made in Italy” of the Parlux products which soon will be present also at the hair salons and beauty centres of that interesting world area.
