The recent London event, a major European showcase for hairdressing professionals and a long-standing destination for inspiration regarding new industry trends and creativity, was as well-attended and participated in as ever.
In addition to those from Great Britain, many hairstylists from other countries also met on October 4th-5th at the ExCel exhibition center to discover all the latest product innovations and new professional techniques presented by the most prominent internationally renowned hairdressers, to then be replicated in their own salons.
Regarding the most iconic and innovative products in the accessories sector, this occasion once again saw renewed, great consensus for the "made in Italy" Parlux Elysium® hairdryer: the most modern and technologically advanced in the Parlux range. In fact, this digital hairdryer is extremely small, powerful (2300 Watts), lightweight, easy to handle, and quiet. A true concentration of advanced ionic technology - Air Ionizer Tech - 9 speed/temperature combinations), with an exclusive 360° rotating cable (the patented STC Special Twisting Cable) that makes it unique, allowing freedom of movement during use and therefore comfortable and efficient cable management. The front body of the hairdryer is anti-heating and treated with antibacterial paint, and its design is ergonomic and perfectly balanced.
The large stand of Hair Tools, the Parlux distributor for Great Britain, was very busy and flooded with requests for direct testing and subsequent purchase of the hairdryer itself. Hairdressers greatly appreciated its lightness, power, ease of handling, and, above all, technological efficiency.
In addition to live hairdressing demonstrations, training courses, conferences, workshops, and masterclasses once again made the experience for visitors to Salon Int'l 2026 unique and unmissable.
