Great interest in the official presentation of the new 2019 appliances and a special themed video game, in which the protagonist is the Parlux ALYON® hairdryer.
Pavilion 33 of the famous and very popular international event was particularly characterised by the presence of the large stand Parlux . Its quality professional hair dryers, distributed and appreciated all over the world, always attract the attention of specialized visitors looking for the most interesting news for professions related to the world of hairstyling. This time too, the loyal customers of Parlux products were not disappointed.
A new jade colour, innovative and trendy, dresses the most modern and technologically advanced hairdryer in the Parlux range, Parlux ALYON ® , and joins the other eight available colours (pink, yellow, coral, green, turquoise, bronze, matt graphite and matt black).
Its technical and construction qualities are undisputed, among which the innovative engine stands out K-Advance Plus ® (2,250 Watt) which ensures perfect and very fast drying, the systems Air Ionizer Tech (negative ion emitter) and HFS (Hair Free System – patent pending) is a “hair catcher” device that, when placed on the hairdryer's suction, retains and collects hair, keeping the appliance cleaner and more efficient.
Parlux 3200 ® PLUS instead it is the technological and stylistic restyling of the historic Parlux 3200 ® model, which has had so much success in the past in salons in many countries around the world. In its renewed version this model has a power of 1,900 Watts and a new concept of aspiration (which guarantee greater silence and more powerful drying And fast), as well as an elegant rear ring. PARLUX 3200® PLUS is available in five different colors (red, pink, purple, silver, black)
In addition to the products Parlux on display, the public was intrigued by an unusual, pleasant and truly new initiative for the sector. In the social corner of the Parlux stand, “Shootenstyle” was set up, a fun virtual reality video game where Parlux ALYON ® is the protagonist and contributes to completing a mission: in the city of beauty the virus of chaos infects people, but there is a cure: everyone must be dressed with Parlux ALYON ® to bring beauty back to the city and, above all, not get messed up!
Numerous visitors, having fun with this particular game, were able to deepen their knowledge of a truly technological and ultra-professional hairdryer.
