The Italian company was also the protagonist on this occasion, presenting its new 2016 hairdryer
On July 24-25-26, Las Vegas, the famous American city, capital of entertainment and gambling, hosted the 14th edition of Cosmoprof North America; an exceptional showcase of the international cosmetics and beauty industry where the protagonists were more than 1100 exhibitors from all over the world. On this occasion, the numerous American visitors and not only, were able to discover many new products in any professional sector, from traditional aesthetics to "ecological cosmetics", to the world of hairdressing in all fields, with fashion trends and new styles, as well as products and accessories.
PARLUX, well-known Italian brand, synonymous with high-end hair dryers already highly appreciated by American hair professionals, has successfully presented its new 2016 hair dryer, Parlux ADVANCE® . A concentration of technology and innovation at the service of the hairdresser, which with its brand new engine K-ADVANCE® ensures a longer life (2500 working hours!) and exceptional power for effective and extremely fast drying.
Extremely light and easy to handle, this hairdryer features an “anti-heating” front body and SOFT switches for better grip and use by the operator.
Materials Eco Friendly and technology Ionic & Ceramic complete this innovative and futuristic hairdryer, the ideal work companion for any successful hairdresser.
At Cosmoprof North America, the stand PARLUX , characterised by the presentation of this new hairdryer, in its many coloured versions and in particular the new “ICE” colour, was the destination of fans of the Italian brand and of many new, potential ones.
