Parlux has implemented another nice marketing initiative during the fair interCHARM held in the Ukrainian city from 20 to 22 September.
The stand PARLUX , animated by the practical presentations of the Italian stylist Fulvio Furcas on the use of the most recent products of the Italian company, was also among the exhibition spaces most visited by operators in the sector.
In fact, the local distributor Desko, through a previous and effective communication, invited to interCHARM , numerous hairdressers, who, by purchasing a PARLUX product, participated in a fun lottery with a daily draw that allowed them to win other PARLUX models.
The Melody Silencer (mountable on any PARLUX hairdryer) and the professional hairdryers “made in Italy” Parlux 3800 Eco Friendly in the eco-friendly green and white versions, have won over the public; not only for their well-known technical qualities, well-appreciated at any salon, but now also for the possibility of answering some fun questions about the Parlux world and participating in the draw for other coveted products.
The audience participated with enthusiasm, showing a perfect knowledge of the themes that inspire all the creations signed PARLUX ; a new and certainly more active way to attract the attention of customers during trade fairs.
