Even at the Salon International in London, the most important and representative trade show in the world of hairdressing, both for the hairstyles that set trends in the season and for the presentation of new products in the sector, the Parlux 385 PowerLight® hairdryer was a huge success, soon becoming a “sold out” product at the stand of Hair Tools, Parlux distributor for Great Britain.
The visiting hairdressers, some already loyal fans of the Italian brand's products, other new users, recommended by their colleagues, wanted to directly test the real qualities of this ultra-modern, very light and powerful hairdryer and, noting its real effectiveness for intense professional use, they bought it en masse, both for its technical characteristics and for the cheerful colors in which it is available; so much so that the orange and fuchsia models were the best-selling ones ever!
Furthermore, three free tickets were drawn among the best buyers to participate in the coveted Alternative Hair show, held for the 31st time, on Sunday 13 October, at the famous Royal Albert Hall in London. The lucky stylists, who became spectators of this important annual event at the last minute, declared themselves very satisfied with the prize obtained and also for this reason, even happier to have chosen Parlux.
As is now known, this year too, for the second consecutive year, the Milanese company was the only Italian sponsor of this prestigious charity event, conceived and organized since 1983 by Tony Rizzo, in favor of Leukaemia and Lymphoma Research. The fashion show, this year called “Enigma”, mysteries and paradoxes of creativity in the world of hairdressing, was as usual animated by important hairstylists of international fame.
Parlux therefore confirms its commitment, in addition to the eco-sustainability that characterizes the production of its latest products, also to support social solidarity.
