The recent Cosmoprof Worldwide Bologna, the most important international trade fair appointment of the year in the hair&beauty world, registered a great success for Parlux.
Two impressive stands – the first, an institutional stand in Hall 33, and the second in the outdoor area adjacent to Hall 37 – welcomed a large number of visitors. These included both industry professionals and members of the public keen to discover the new 2026 products from the world’s most famous Italian brand specialising in professional hairdressing equipment.
The most modern, compact, lightweight and technological professional mini hairdryer in the range, Parlux Elysium®, conquered the most demanding professionals thanks to its exclusive technical features and to the refined trendy colours, suitable for any hair salon and style.
A completely “Made in Italy” product, synonym of reliability and quality.
Beside it, Parlux presented other new indispensable, “Made in Italy” tools : the
Iron Setra® and the curling iron Evolis®.
Ergonomic design and advanced functions, they have been designed to assist the hairstylists everyday, allowing them to realize in a safe, quick way, many kind of hair stylings always different and creative.
At the Parlux booths, some areas prepared for a quick direct test of the novelty products, allowed visitors for an efficiency trial, lightweight and ergonomics of every single tool.
Some members of the stilistic group Threedom showed live, on models and on poupettes, any technical and practicity feature of the new Elysium® hairdryer as well as of the new Setra® iron and of the curling iron Evolis®.
All these new digital technology professional tools are available in different trendy colours among them the brand new METAL colour of the Elysium® hairdryer stand out.
Great success also for the Parlux social corner at the booth of the Hall 33: always very crowded and full of energy!
Here, choosing a small ball from an original distributor, visitors could discover and bring home some exclusive Parlux gadgets.
A very positive Cosmoprof Bologna edition for the Italian company which for almost 50 years is at the side of the most demanding professionals.
A trust relationship also reflecting their 2026 slogan: “All I need is Parlux”, because to be able to work at best, all you need is a brand like Parlux.
