As usual, great interest in the entire range of Parlux products and success for the new 2018 hairdryer.
The reference event in the sectors of cosmetics, perfumery, skincare, beauty, spa, hair and accessories for the markets of the Asia Pacific area is certainly Cosmoprof Asia. Its 23rd edition took place at the Convention and Exhibition Centre in Hong Kong from 14 to 16 November and, according to the organizers, it was a record edition, with approximately 85 thousand visitors and more than 3000 exhibitors from over 53 different countries.
A real success, both for visitors looking for the most innovative products and services, and for exhibitors who had the opportunity to present themselves and make contact with important specialized operators in that area of the world.
Parlux , a quality Italian brand for the accessories segment in the world of hairstyling, always actively participates in this unmissable event. This year the large Parlux stand organized by Renovo Essentials, distributor for China and Hong Kong, was characterized by the presentation of the new hairdryer Parlux ALYON ® .
An innovative and ultra-professional hairdryer, very powerful (2,250 Watts), lightweight and with a long life of up to 3,000 hours ( thanks to the new K-ADVANCE Plus ® motor) and two internal technological devices that make it unique: the HFS “hair catcher” system (Hair Free system – patent pending) which captures and retains the hair making the hairdryer much more efficient and cleaner over time and the ionic system Air Ionizer Tech which emits negative ions to create super-fast drying and soft, shiny and silky hair.
The technical features of these professional hair dryers are particularly appreciated by Asian hairstylists as they are able to satisfy the drying and styling needs of even the most difficult hair.
