The new Parlux ADVANCE® - the preferred dryer at Cosmoprof Asia 2016

The professionals in the Asiatic Area appreciate the features of the new Italian hairdryer

Cosmoprof Asia 2016 was held at the Convention & Exhibition Centre in Hong Kong last 16-18 November and confirmed to be once more, the most important  trade exhibition of the Beauty & Hair Industry in Asia.  A great  number of exhibitors and  professional visitors coming from different Asian countries as well as many American and European ones attended the show.

PARLUX, the  Italian reference brand for quality professional dryers which never misses  this trade show, on this particular occasion, officially presented to the Middle East markets, their new Parlux ADVANCE® hairdryer.

A very professional product, a real jewel for hair salons; a combination of a high technology and an essential working instrument at the  service of all hairdressers.

At the Parlux booth, organised by RENOVO Essentials, Parlux distributor for China and Hong Kong, the hair stylist Kent Wong during his hair fashion demonstrations made great use of the new  Parlux ADVANCE®  highlighting  its important technical features:-        power and lightweight, due to the new K- ADVANCE®  motor, long life, anti-heating front body, modern ergonomic design, Ionic & Ceramic device, different colourful versions, characteristics which are very  appreciated by hairdressers.

 Thanks to this new lightweight,  longer-life (about 2500 hours)  safe and certified, totally made in Italy hairdryer, hairstylists are able to create new hairstyles with less arm and shoulder stress.

Also at Cosmoprof Asia, Parlux aroused great interest in all and going by the amount of hairdryers sold and ordered, revealed that it has become one of the best seller Parlux models.