PARLUX ADVANCE®: top hairdryer at SALON INTERNATIONAL, LONDON

The most important hair show of the year, highlighted the latest PARLUX model

Salon International, London is the annual “must be at” event for all professionals of the hair industry and is the most important location for all those who wish to present all innovative and specific products for hair specialists.

It is also the place to discover the trendiest hair fashion proposals which attract hairstylists from all over the world. On this occasion, it is also possible to attend many seminar shows and workshops held by the most famous international stylists.

PARLUX, the Italian reference brand for high quality professional hairdryers, always leaves a tangible sign of its presence, accounting for an important number of visitors at their booth of already devote PARLUX fans and new potential customers.

This year, the new Parlux ADVANCE® hairdryer caught the attention of everybody. The new 2016 product, its high technological features make it the ideal working companion of any successful hairstylist.

Thanks to the K-Lamination innovative motor light and powerful, its modern and ergonomic design, the very colourful versions available, Eco-Friendly production materials, an included Ionic & Ceramic device help to obtain efficacious and very quick drying and last but not least, an anti-heating front body make this model a very appreciated one throughout the professional hairdressing world.

It is exactly what happened at Salon International in London where the Parlux   ADVANCE® hairdryer was evaluated, tested and purchased by many, proving to be a very sought after article.